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THE IMPACT OF TECHNOLOGY IN MARKETING: Digital Marketing

What is Marketing? Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.  What is Technology?  It might seem like a straight forward question, but technology is about more than gadgets. Technology concerns itself with understanding how knowledge is creatively applied to organised tasks involving people and machines that meet sustainable goals. Technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. 
To understand, why this is happening, we only need to look at where people get their information, their desired modes of entertainment and their shopping preferences. 
There are about 8 billion people in the world now. We live in an age where about 59 percent use the internet and about 3.8 people have social media accounts. We have over 5 billion people with mobile devices,…

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